For appointment practices
Leads Slip Through Before You Respond
Your week has 168 hours. Your front desk covers about 45 of them. Find out what the other 123 are costing you.
Take the Coverage Assessment NowFree · 10 questions · about 3 minutes · scored 0–100 with a written report
The Missed Inquiry Problem, Measured
At Missed Leads 63, we measure what actually happens when a new patient tries to reach your practice — then fix the hours they can't. Your Coverage Score is built from your own answers in 3 minutes, free.
- Scored 0–100 with a written report
- Monthly gap cost from your own numbers
- $500 first fix: worst leak repaired, before/after timestamps
- Fixes scoped from measurements — from $2,500
Where Practice Inquiries Go to Die
Why Leads Slip
Hours math, handoff decay, one-attempt follow-up, unwatched channels — the four mechanical leaks, explained.
What It Costs You
Inquiries × miss rate × close rate × patient value. Run the math with your own numbers — every assumption labeled.
The First Fix
$500: your worst leak baselined with timed test inquiries, the fix it calls for built and running, before/after in writing — inside a week.
Measured in a Live Practice
In 13 months of one practice's own records: after-hours leads reached a booked consult at 10.9% vs 29.7% during staffed hours — but once booked, they closed at 67%, better than daytime leads.
The leads aren't worse. The response is.
The Proof Behind the Numbers
Measured findings come from a live outpatient specialty practice we work with, anonymized. Its numbers, not industry averages — the point of measuring is that yours will differ.
Answers to the questions owners ask
Should We Answer the Phone During Patient Care?
Should we answer the phone during patient care or let it go to voicemail? Learn the trade-offs, what new callers expect, and how to cover both without interruptions.
How Long Can a New Patient Wait for a Callback?
New patients book elsewhere fast. Learn what affects their wait tolerance, why speed matters, and what to do when you miss the first contact.
How Much Is One Missed New-Patient Call Worth?
How much is one missed new-patient call actually worth to a practice? Calculate the real cost using appointment value, conversion rates, and lifetime value.
If we miss their call, won't they just call back?
Most existing patients do. Most new ones don't. The measured data on what waiting does to conversion, with every assumption labeled.
Why don't new patients leave voicemails anymore?
The box isn't broken — the behavior changed. What actually happens after the beep, and what catches the callers who will never leave a message.
We return every call the same day — why are we still losing new patients?
Same-day callbacks are measured on your clock. New patients run on a minutes-based race. The arithmetic of callback timing and what closes the gap.
We paid for leads and half never got called — whose fault is that?
Both parties own a piece, and the split is knowable. Here's how to find out which half burned on the vendor's side and which on yours.
Our front desk is great — so why do after-hours leads never book?
Because great and awake are different things. Measured findings from a live practice show after-hours leads convert at 10.9% vs 29.7% during business hours.
Friday afternoon calls keep dying — is it us or them?
It's the calendar. In thirteen measured months, one practice's Friday 1–4pm phone leads went 0-for-17 reaching a consult. The fix costs a policy, not a purchase.