Everything practices ask us.

The share of the week's 168 hours in which a new inquiry to your practice gets a real response — not a ring, not a voicemail box, a response. Most practices have never seen this as a number. The free assessment computes yours in about three minutes.

Maybe not — that's what measuring is for. But "we answer our phones" usually means "we answer the phone channel, during staffed hours." Coverage counts the form at 9pm, the text on Saturday, and the call during a procedure. If all of that genuinely gets a fast response, your score will say so and you'll have spent three minutes confirming it.

The one practice-level dataset we can speak to says the opposite: in a live specialty practice we measure, after-hours leads that did get booked went on to close at 67% — better than the 59% of business-hours leads. They weren't worse patients. They were normal patients arriving at inconvenient times.

Because slipping is mechanical, not motivational: hours math (27% coverage on a 45-hour desk), handoff decay (messages that become sticky notes), single-attempt follow-up, and unwatched channels. The symptom page walks through all four.

Mystery shopping samples an interaction and grades the human. We measure the system across all channels and hours over five business days, timestamped at the source — then rerun the same probes after any fix so before/after is a number, not an anecdote.

Appointment-based practices — dental, med spa and aesthetics, specialty medical, counseling, veterinary — and other local businesses that live on booked appointments. If new patients contact you to book, coverage applies.

Smaller practices usually have the most to gain: the owner is often the responder, and the owner is with patients all day. The score is free, so size the problem before deciding it's too small to fix.

Owning tools and having coverage are different facts. Plenty of practices with capable software still leak — the form auto-reply is on but nobody works the queue, or follow-up sequences exist but were never turned on. Measurement tells you whether the tools you own are doing the job you bought them for.

No. We measure your intake using test inquiries we create. We never touch patient records, and the assessment asks about your operations, not your patients.

Yes. The assessment has a practice-type question and adjusts expected channels and close-rate assumptions accordingly. The physics of a missed inquiry are the same.

Ten questions — hours, channels, response speed, follow-up habits, inquiry volume, patient value. You get a 0–100 Coverage Score, your four axis scores worst-first, and a written report with a monthly gap-cost estimate built from your own answers. About three minutes, no account.

The analysis in your report is written by Claude, an AI model, from your answers and your computed scores — nothing else. We tell you this because it's true, and every factual claim in it traces to an answer you gave. The scoring itself is deterministic, published math. When a report is assembled without the AI (rare), it's labeled as such.

One week, three parts. Days one and two: your worst leak baselined — timed test inquiries against the channels your report flagged, with your written permission, timestamped at the source. Days three and four: ONE fix from the menu built and running — the missed-call text-back, the routed alerts, the follow-up ladder, or the channel net, whichever your worst axis picked. Day five: the before/after in writing, with a 30-day re-check included. Prepaid, scheduled online in one step.

Every test inquiry is logged the moment it's placed, and every response is logged the moment it arrives — captured as events when they happen, not reconstructed from memory or notes afterward. It's the difference between evidence and recollection, and it's the standard the whole engagement runs on.

For the baseline: written permission, the list of channels and any hours to avoid — your team shouldn't change behavior, and we recommend not telling the front desk the probe window. For the build: how your phone line and forms are set up, and whose inbox owns alerts. That's the list.

They're a handful of ordinary-looking inquiries spread across five days — the kind your practice already handles hourly. They're clearly disposable when reviewed afterward, and we walk the team through everything after the window closes.

Exactly — which is why the $500 doesn't buy more diagnosis. You self-diagnosed when you clicked, and again when you answered ten questions; selling you a third opinion would be selling you your own problem back. The $500 buys the repair: your worst leak baselined, the one fix it calls for built and running inside a week, and the before/after in writing. What free audits and paid reports both leave behind is paper. This leaves a text-back firing on every missed call.

From $2,500, quoted in writing from your first fix's before/after, scoped to what the evidence found. We publish the floor because hiding prices wastes everyone's time.

It doesn't need to be — the $500 bought a working fix and its proof, not a deposit on something later. When a full build follows, the first fix's baseline and its installed piece carry straight into it, and re-running the measurements afterward is included.

That's the number the free report estimates from your own answers — inquiries × miss rate × close rate × patient value. For many practices it's a five-figure monthly number. The math is on the cost page, fully in the open.

You'll have the report and the estimate. If the score is strong, you're done — keep the report. If it isn't, the report's next step is the $500 first fix, and the booking page shows open slots with prepayment in one step. No sales sequence with a human "checking in" every two days.

Then you choose: we install the menu fix you pick anyway — a text-back net on a strong practice is still a net — or you take the finding in writing: a measured, timestamped document saying your coverage is strong, genuinely useful the next time someone tries to sell your practice a fix for a problem you don't have.

The same probes that measured your baseline run again. Before/after is a number. Coverage work that can't survive remeasurement isn't work we'd want our name on.

Yes — the booking page is open. We'll ask the assessment questions during setup anyway, since your worst axis is what picks the fix.

Three structural answers. The first fix leaves something installed either way, so "no significant leak" is a finding we can afford to hand you. Every finding carries its timestamps, so you can check the evidence. And the report distinguishes estimates from measurements in writing — a discipline that would make padded findings visible.

No. Your answers, contact details and report are used to produce your report and follow up with you about it — that's it. No lists, no brokers. The privacy page says this in longer sentences.

So were most of the practices that talk to us. Note what this isn't: no ad spend, no retainer, no "brand refresh." Measurement, then a scoped build with a before/after number, then you own the result. If the measurement doesn't support a build, you'll have that in writing.

Don't trust — verify, it's cheaper. The assessment is free and the report shows its work. The $500 first fix is measured against timestamps you can inspect — baseline and after. Every step is sized so you're never trusting us further than the evidence in hand. Who we are is on the about page.

"Too busy" is usually the symptom talking — the busier the practice, the more inquiries arrive while everyone's hands are full. The assessment takes three minutes, and the first fix's baseline requires nothing from your team except not changing behavior — and the build ends with fewer interruptions, not more.