The cost of a missed inquiry is invisible, which is why it compounds.

The model, in the open

Your report's monthly gap estimate is four numbers multiplied together — every one of them from your own answers, none of them hidden:

Factor	Where it comes from
Inquiries per week	Your answer, taken as the midpoint of the range you pick
× estimated miss rate	A conservative lookup keyed to your Coverage Score band — lower coverage, more misses
× close rate for your practice type	A conservative working assumption per vertical (a quarter to a third), stated in the report
× value of one new patient	Your answer — the revenue value of one new patient relationship

That's it. No secret weighting, no fear math. The report labels the result an estimate built from your own answers — because it is — and the $500 first fix opens by replacing that estimate with a measurement — then repairs the leak it measured.

A worked example

A practice with 28 inquiries a week, a Coverage Score in the "Leaking" band (estimated 30% miss rate), a 25% close rate and a $6,000 average patient value: 28 × 4.3 weeks × 30% × 25% × $6,000 ≈ $54,000 a month in inquiries that never became patients. Cut the miss rate to 15% and the same practice recovers roughly half of that. Your numbers will be different — that's the point of using yours.

Close rates and miss-rate bands are conservative working assumptions, stated in every report; they are not measurements of your business until the first fix's baseline makes them so.

Why you've never seen this number

Practice management software reports on patients you have. Ad dashboards report on clicks you bought. The leads that called twice, got voicemail twice, and booked with the practice across town appear in neither — they cost you exactly one patient's lifetime value each, recorded nowhere.